You need to post your content manually if you are posting for a personal profile. You just need to connect your Facebook account to get this up and running. Schedule your posts using Meet Edgar, and they will automatically post at the time you want them to. One of the other benefits of Instagram business vs personal is that you can schedule content to auto-publish. They can also create shoppable Instagram posts for users to buy products or even save them for later. Instagram users with business accounts can activate the Shop tab on their profile and leverage Instagram as a mobile storefront. Instagram offers online shops and shoppable posts, perfect for e-commerce websites and retailers. You can filter messages between different tabs. Your business account also allows you to categorize your inbox, which is great for keeping track of your most important leads. In your account settings, you should see an option for ‘Quick Replies.’ These are pre-written replies to common questions that you can send to customers. If you don’t have the time to answer every single DM, creating a business Instagram gives you the convenient option of setting up quick replies. You can even include your business’s physical address if you have a brick-and-mortar store. When you create your IG business account, there’s a “Public Business Information” section that allows you to include a phone number or email address. Current and potential customers can visit your profile and use this button to reach you. You can add your contact information to your Instagram profile with an Instagram professional account. Instagram then promotes your post and includes the results of your ad spend in your Insights tab. When you boost your post with Instagram ads, you can select a target audience and set a budget. If you want more engagement with your content, you can boost business posts to increase your reach. Instagram analytics include metrics such as: You can view your insights on the Instagram app on desktop or mobile. Instagram business accounts provide analytics about your posts’ performance and audience. In addition to contact information, Instagram Insights is one of the main perks of having a business account. If you want to improve your performance on Instagram, you need to be able to measure it. Instagram InsightsĪnalytics tools are an essential part of any digital marketing strategy. Here are some key features that separate an Instagram personal vs business account. If you’re using Instagram as part of a marketing strategy, an Instagram business page also offers premium features to help your business grow. Advantages of a Professional Instagram Account
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